Household HSBC Watch

With foreclosures on the rise, billions in losses, and hundreds out of work as HSBC closes branch offices and their auto finance business, here is a “fresh” idea from HSBC. Let them listen to music. It is similar to “let them eat cake” but with a twist. ( Jean-Jacques Rousseau wrote, “At length I recollected the thoughtless saying of a great princess, who, on being informed that the country people had no bread, replied, ‘Then let them eat pastry!’”) Pure Play Music and HSBC will team up to provide students free access to music through their “Fresher Sounds” promotion. The idea, in our opinion, is based on the fact that some students are so young that they cannot remember Desert Shield and Desert Storm of 1991.

Free “Fresher Sounds” Student Packs promoting HSBC Student Products and Services, including a 15 track sampler CDs featuring music on the “Fresher Sounds” website, will be made available at every HSBC Bank branch nationwide, from on-campus Student Banking Managers, and by request through the “Fresher Sounds” website. If a good professor demands a 20 page paper on HSBC, Household International, and the history of predatory lending, HSBC will not look so good. Which is what HSBC hopes will not happen.