HSBC complaints from identity theft mailing
HSBC sparked fears of identity theft with a direct marketing campaign that featured a fake till receipt for a bill of almost £3,000, but has escaped censure from the advertising watchdog.
The Advertising Standards Authority received 10 complaints about the mailing from people who objected that the ad was distressing and irresponsible because they initially believed the till receipt was real and that they were victims of identity theft.
Nikki Sandison wrote a detailed article about the issue. It can be seen here.
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