Darren Friedlander HSBC Australia
HSBC has appointed Darren Friedlander as head of marketing in Australia, responsible for the HSBC brand, marketing communications, market research, sponsorship leveraging as well as customer analytics and CRM.
Mr Friedlander joins HSBC from the Commonwealth Bank of Australia, where he was General Manager of Marketing Communications. During his seven years with the bank, he also headed up its credit card product marketing and loyalty programmes as well as the marketing stream for the Commonwealth Bank and Colonial merger.
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