Household HSBC Watch

“Reputation is the key element of the brand proposition and cannot be overstated” said HSBC Plc in 2003. But HSBC purchased American predatory lender Household International, a company who’s reputation was, and is, stained and soiled after many laws suits. HSBC underestimated the impact Household International had on lives of everyday Americans throughout the United States, and those Americans continue to write about HSBC. Take for instance the crash of the telecommunications industry, or job losses when the Internet bubble burst. People from those fields know how to write web pages and know how to communicate.

Household International hurt Americans in a way that is neither forgotton nor forgiven. HSBC underestimated the impact on HSBC’s reputation as those hurt by Household International now focus on HSBC. Watch for breaking news in 2005 as the same Americans amplify news that HSBC wants to suppress. John Bond underestimated the tenacity of shoppers hurt when credit card payments were held and applied late, resulting in interest, late fees, and overlimit fees. People hurt by Household International are people who missed out on low interest rates, the housing boom, and a chance for betterment of family and future.