HSBC branding of jet bridges continues. While HSBC is battered in the United States and faces a potential billion-dollar suit in Chicago, the bank continues to look for customers. HSBC seems to think covering surfaces with advertising makes us think the world is a richer place because some of us have different values. One businessman who is not impressed said “The HSBC card I used it for business travel and paid off balance every month - with this card I was checking into a hotel and was told that the card was declined. (HSBC) said my credit line was lowered to $400.00 from $7,500.00.” HSBC is modifying the bank’s credit card business.
HSBC today announced Miami as the latest addition to its global airport branding strategy. As part of the five year agreement, the HSBC brand now features prominently across the interior and exterior of 102 jet bridges at Miami International Airport, one of the 30 busiest airports in the world, with over 34 million travelers passing through it each year.
The interior of the jet bridges displays HSBC’s ‘Points of Value’ campaign - a global advertising campaign which illustrates how different values make the world a richer place.
A richer place for some, but a poorer place for others, according to some. HSBC Finance Corp. went to trial on claims that a corporate predecessor hid predatory lending from shareholders. HSBC should fear that a nationwide suit against Countrywide may spread to HSBC. A billion-dollar price tag was put on the Chicago case in a March 27 e-mail message by Dan Newman, a spokesman for the lead plaintiffs’ law firm in the case, Coughlin Stoia Geller Rudman & Robbins LLP in San Diego.
Yes, many people have different values, and if they prevail the world will be a richer place.
Securities and Annuity Products are provided by Registered Representatives and Insurance Agents of HSBC Securities (USA) Inc., member NYSE/FINRA/SIPC, a registered Futures Commission Merchant, a wholly-owned subsidiary of HSBC Markets (USA) Inc. and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Insurance products are offered through Insurance Agents of HSBC Insurance Agency (USA) Inc., a wholly-owned subsidiary of HSBC Bank USA, N.A., and an indirectly wholly-owned subsidiary of HSBC Holdings plc.
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